About us

  • I have become aware of the plight of many young women in Antananarivo and other parts of the country, where young women are desperate to earn a serious income but have very few opportunities open to them.
  • As a result they have become exploited by an industry that encourages them to provide online sex work.
  • These young women, expose themselves online but receive little recompense in some cases barely above minimum existence level income. AR 2-3,000,000 per annum(USD 650)
  • Priority ERP in Madagascar

  • The intention here is not to be another “humanitarian charity” giving out money to poor people, this is a legitimate business venture aimed at providing opportunity to girls who wish to work and help grow something.
  • The ultimate goal is to build training facilities where young women can develop skills in IT and help repeat the business model set up in other poor countries around the world.
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    Our Goal

  • Provide opportunities for young women to work in what they regard as “real” jobs
  • Deliver earning a salary that is both sustainable from the business and will sustain a reasonable standard of living
  • Give chances to young women who want to establish their own small enterprise that is managed by them under the guidance of experienced managers.
  • Educate your women in various aspects of IT skills which will be re-used and invested within Madagascar.
  • And on a humanitarian level, establish a legitimacy for young women in business without the exploitation of them and with care and affection.
  • Madagascar Economic Climate

  • More than 80% of those under 18 in Madagascar live in extreme poverty. Additionally, UNICEF declares that chronic malnutrition affects almost half of children under 5-years-old, with stunted growth being a major concern.
  • Extreme poverty pushes children in Madagascar into child labor. Approximately 5.7 million children, about half of the population under 18, participate in labor of some kind. Many of these children work instead of attending school. One in four child laborers performs work that is potentially damaging to their health.
  • Though 80% of Madagascar’s residents live in rural areas, the country is not currently able to sustain itself. Madagascar has to import 15% of essentials like rice and milk. Slash and burn farming techniques and over-farming have led to deforestation on a large scale. Only 10% of Madagascar’s original rainforest is still intact.
  • Madagascar’s poor infrastructure also negatively affects its economy. Of the more than 30,000 miles of roads in the country, only about 11% are paved. Many of these roads become impossible to pass during the nation’s rainy season. Furthermore, railroads are not in much better shape; there are two unconnected lines in poor condition.
  • Despite the aforementioned woes, Madagascar has seen rapid economic growth in the past few years. The year 2018 saw a growth of 5.1%, bringing with it a two percent increase in per capita income. Sectors such as exports, transportation and finance drive this economic growth. However, poverty continues to decrease at a slow rate: only about 3% since 2012. This slow rate most likely results from the majority of the population working in agriculture, an industry that has not quite caught up with modern trends
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    The economic Market

    Revenue in the eCommerce market is projected to reach US$191.30m in 2023. Revenue is expected to show an annual growth rate

  • Revenue in the eCommerce market is projected to reach US$191.30m in 2023.
  • Revenue is expected to show an annual growth rate (CAGR 2023-2027) of 14.60%, resulting in a projected market volume of US$330.00m by 2027.
  • In the eCommerce market, the number of users is expected to amount to 15.9m users by 2027.
  • User penetration will be 32.9% in 2023 and is expected to hit 48.1% by 2027.
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    Our Proposal

    The proposal is based on two premises: Internet usage in Madagascar is already significant and e-commerce in particular is following the growth path of developed countries and businesses should be heading in that direction today in readiness.

    The Aim of The Project

  • Initially development of the web sites will be done through Australia and UK but eventually,
  • within a year or two establish an office in Madagascar where the developments can be done and managed wholly on shore with local staff and independent management.
  • Establish small teams of young women, who will visit small businesses and promote the product we want to sell.
  • Each sale generates a large percentage commission that but more importantly provides a residual commission for continued usage over the next two years.
  • By offering the ongoing commission we want to encourage and reward the after sales service and care to customers. We want to educate that business is not just about a quick sale and walk away, a customer can be nurtured and we can still work together with them to grow both our enterprises. We can also provide opportunities to up-sell other products to these existing customers.
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    Financial Brief

  • We plan to uild teams of individuals in groups of 4 consisting a team leader and 3 “staff”. Team-Leader will manage the team in terms of providing assistance and education. So she will be a motivated individual who is trusted and caring of her staff.
  • Product price to the end customer is still to be fully established but will be approximately the equivalent of 1 staff on minimum wage. 2-3,000,000 AR per year. The expectation is that customers will experience growth in sales through our platforms that will offset the cost.
  • Remuneration to sales staff will be in the region of 33.33% of the annual income from a sale in year one, and 16.66% in years 2 and 3.
  • Target earnings are based on sale of one package per month. That will bring a salary of around 12,000,000 AR per year. (Depending on renewals etc.).
  • In year one we anticipate a slow start and growth rate for sales such that perhaps only 5 sales are made in year one. This will provide a salary of around 5,300,000AR per annum.
  • Salaries will be paid monthly into a bank account set up by us.
  • As we will set up individuals accounts and pay directly to the accounts we hope to avoid unscrupulous team-leaders who might want to garnish an individuals salary. We may consider 2 factor authentication on withdrawals and regular password changes managed by us.
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  • We wish to establish a business that can provide meaningful employment for young women who currently feel job opportunities are so few that they resort to sexual exploitative sites that pay little and are degrading
  • We plan to lend weight to the growth of internet services in Madagascar and create a sustainable business model for IT Development in the country
  • Our investment will be AUD 20,000 over two years and we are seeking we seeking a Financial investment from a 3rd party(s) that matches that.
  • We seek a management and support investment in the manner of local knowledge and infrastructure development
  • We need support on cultural matters, financial matters including accounting taxation etc. and perhaps help with basic training for comparatively uneducated locals that would join us.
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    Maria's Story

    This is a true, ongoing story from a girl, “Maria”, caught up in the online sex industry run out of Madagascar. It’s exactly what’s driving me to do something about this.


    When my father died I was aged 20 and my family’s life was ruined. I was already a single mother of a 3 year old daughter.

    I was buying fish to sell but the fishermen selling it charged me too much and I sould be competitive. So I had to stop, the business was dead, I was spending money but we had no money coming in.

    I needed to find another job to provide for the needs of my child. another job to support my children, I would leave home early in the morning looking for a job, but I did not find anything. I knew my sister was doing some work with someone and I asked about a job with her.

    I didn't know what kind of work she does but I begged to work with her. I needed to get a passport that they said I needed so that I could work. I was surprised when I found out that I was working for foreigners, I didn’t know why they needed a passport but I accepted.

    When I started, I had no idea what the job was. I was told I would be working for myself as a sales person. I was already there before I knew what was expected of me. I was surprised and scared. I didn't have a choice to get away now. They had my passport I was being told what to do by my sister’s husband. I needed to do the job. I was going to get paid and even though I was sick showing my body to people on video, I did it.

    I wasn’t used to it and didn’t know what was needed. I have to serve so many men each day. If I don’t meet the quota, I don’t get paid. it took 2 months before I was paid anything. I couldn’t do it. My brother-in-law told me that I needed to do exactly what the client said or else I wouldn’t get any money. My sister and her husband watch me all the time. They make me work until I have seen the right number of clients but then they find a reason that I cannot be paid. I can work all day and all night but if one man asks me for my WhatsApp login, I cannot take the money.

    I’m not allowed to wear my glasses. My brother-in-law says that glasses are not attractive to the clients. I need my glasses and my eyes are sore after being without them.

    He gets angry if someone talks to me when I'm not on my working account. I am not allowed to speak with anyone. if someone tries to give me something, they look for my contact on WhatsApp or another number, he has to know everything. He takes a lot of money from me and my sisters. I work very long hours each day, but the best I get is 2 dollars/day and that’s only if I can meet the numbers. They bully us every day. I am terrified.

    My brother-in-law knows that I’m talking to you, but if I use messenger he can’t find out. He keeps telling me that he knows I'm talking to you. I lie and tell him that we don't talk. I don't talk to other people. I talk to you because I want a real job where I am not bullied. You're the only person I'm talking to. If he finds out that I am talking to you, I'm in trouble. But this is my choice. He doesn’t know that I want to work with you. It wasn’t my idea to ask you for money. He told me I had to get $20 off you for him. I was blocked from making contact but he told me to ask you for money. I’m sorry.

    It's only my thoughts that make me ask you for help, I'm really in trouble and even my sister can't complain, that's why I'm coming to you.

    Please help me.

    Update: 05/02/23 My sister and her husband went to pray, I'm sleeping in bed, I'm tired of life.

    Update: 11/02/23 during a conversation this week, "Maria" revealed her talent for embroidery. She displayed some of her work for us.

    Madagascar has a rich history of embroidery, with traditional designs and techniques passed down through generations and reflecting the island's cultural heritage.

    We are now in the process of setting up Maria with an estore where you can collect her work.

    If you'd like to be updated with news of her work and e-store submit your email below,

    Please Donate

    Even the smallest donation can make a huge difference. Please give as much as you can. The more we have the more we will make happen.


  • Every donation goes directly to providing some life-changing help for a young woman in Madgascar
  • By way of example, we have recently enrolled a young lady on a course to set her on the path to acheive her dream of becoming a hairdresser.

    How much impact does that have for her?

    She will be able to return from her hell hole to her home town and set up a business for herself. Or perhaps she could move to a wealthier country, like Australia where visa applications are welcomed from people with hairdressing qualifications.


    Take a look at the conditions this poor young woman endures for up to 18 hours a day

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